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3 Types Of Data-Driven Healthcare Campaigns To Drive New Patient Volumes
3 Types Of Data-Driven Healthcare Campaigns To Drive New Patient Volumes

Simply put, meeting aggressive service line goals, such as increasing market share, requires a strong data foundation and a precision marketing strategy. Accountability to such goals showcases the marketing team as a revenue-generating growth machine.

  • Chronic Care Management 101: How Providers Can Make A Remarkable Difference
    Chronic Care Management 101: How Providers Can Make A Remarkable Difference

    The provider community strives day and night to improve patient outcomes and contribute to the dream of value-based healthcare. However, the complexity of chronic diseases renders strategies ineffective and prevents them from reducing available utilization. In the US, chronic diseases account for 75 percent of all healthcare spending, to the tune of $3.5 trillion. In fact, every 6 out of 10 U.S. adults is living with a chronic condition.

  • Veterans’ Healthcare Is Mission Critical; Health Technology Can Help
    Veterans’ Healthcare Is Mission Critical; Health Technology Can Help

    Every year United States celebrates Veterans Day, an opportunity for all Americans to consider the sacrifices that veterans of the U.S. Armed Services have made and remember to thank and honor those that served, both in war and in peacetime. Many veterans also face a secondary sacrifice: unique healthcare challenges in the long- and short-term occurring upon their return to the civilian population.

  • Mobile Technologies Play A Key Role In Reducing Physician And Administrative Burdens
    Mobile Technologies Play A Key Role In Reducing Physician And Administrative Burdens

    In most ambulatory practices, care is delivered in a tightly-timed environment, with the performance of each team member dependent on a workflow that must move efficiently. With new mandates and evolving technology, the physician’s role is now more complex than ever.

  • Omnichannel Communication: The Frontier Healthcare Needs To Target
    Omnichannel Communication: The Frontier Healthcare Needs To Target

    One of the many aspects that insurers focus on to create more value through their health plans is to improve communication with the members. In the era of growing digitization, most payers have started to offer online services. However, many beneficiaries still use traditional channels to interact with insurers. Does it imply that members are averse to using digital channels for communication?

  • Social Determinants Of Health: Digital To The Rescue
    Social Determinants Of Health: Digital To The Rescue

    Zip code, not just genetic code, is a significant driver of health outcomes.* Indeed, the environmental, social, cultural, community, economic, and educational influences on people’s health over time—collectively known as the social determinants of health (SDOH)—variably impact people's ability to lead healthy lives over time. Organizations have invested heavily in solutions such as affordable housing, case management, and food delivery services to attempt to address SDOH in recent years.

  • HIPAA vs. HITRUST, And Why It Matters
    HIPAA vs. HITRUST, And Why It Matters

    As technology continues to permeate the healthcare industry, ensuring that technology partners are compliant with the most current security regulations in order to protect sensitive patient data has become critically importance. With more data in the cloud than ever before, and the imminent threat of a data breach continuously on the rise, it is no surprise just how significant protecting patient data has become. IBM’s 2018 “Cost of a Data Breach” study reports the global average cost of a single data breach is up 6.4 percent from 2017 to $3.86 million. The average cost for each lost or stolen record containing sensitive and confidential information also increased by 4.8 percent, to $148.

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