News Feature | May 2, 2014

WebMD Launches App For Providers

Katie Wike

By Katie Wike, contributing writer

WebMD Provider App Launch

WebMD has just launched Medscape MedPulse, an app for providers which they claim will keep healthcare professionals up-to-date on all the latest healthcare news.

WebMD is often considered a source by patients seeking information regarding their health. In the past, the health information services company has launched apps for chronic pain sufferers and others in addition to its popular Medscape App. In January 2013, Health IT Outcomes reported that Medscape had received a facelift, featuring new design and compatibility with iPad and iPad mini.

Now, WebMD has introduced Medscape MedPulse, designed to enable “healthcare professionals to stay up-to-date on the latest medical news and expert perspectives in a free, easy-to-navigate app that can be personalized to their interests.”

According to Health Data Management, users of the new app can:

  • Read the latest medical news and commentary from Medscape.
  • Keep up on vital professional and practice information with Medscape's Business of Medicine section, which examines the business, legal, ethical, and practice challenges of today's doctors.
  • Stay current with breaking drug and device news from the FDA, new practice guidelines, and practice-changing clinical trials.
  • Personalize their experience by choosing the specialties, topics, and experts that are most important to them.
  • Follow what's trending in medicine across social media and around the web with Medscape's curated Today on Twitter feature and influential blog feeds.

WebMD says the app is the first to offer a real time Twitter feed enabling providers to keep up with trending topics. “MedPulse filters out the noise and focuses on the most pertinent information healthcare professionals need to know. MedPulse combines up-to-the-minute medical news within a focused experience with the latest insights from industry thought leaders so a user does not have to go to multiple sites and platforms.”

"In the rapidly changing world of medicine, physicians need a personalized mobile app to stay abreast of the latest medical developments," said Steve Zatz, M.D., President, WebMD in a press release. "As the leading resource for healthcare professionals, Medscape will continue developing innovative new products that engage and inform our users anywhere, anytime."

The app is available now in the iTunes Store.