News | March 1, 2013

Virtua Selects Tribridge Consulting Services For Accountable Care Organization Initiative

Tribridge, a leading U.S.-based IT services and business consulting firm, recently announced that Marlton, N.J.-based Virtua, the largest healthcare provider in southern New Jersey, has selected Tribridge consulting services to assist with administrative functions of its care coordination program, including its Accountable Care Organization (ACO). Built on the Microsoft Dynamics CRM platform, this custom business solution will support enrollment, patient consent management, secure messaging and other administrative functions, as well as provide a platform for clinical information from other technology systems to be available to Virtua’s care coordinators in a unified environment.

“Our ACO initiative is enabled by several technologies working together in new ways,” said Al Campanella, executive vice president of strategic business growth and analytics at Virtua. “We chose Tribridge because they have a vision for coordinating care that aligns with ours, as well as deep experience with Microsoft Dynamics CRM, and they are partnering well with our other technology vendors.”

Tribridge’s consulting practice helps healthcare providers address the various technology capabilities they need to coordinate care among various care providers. By leveraging Virtua’s existing data warehouses, Tribridge is adapting the Dynamics CRM platform to serve as the care manager’s desktop and offers powerful tools for identifying, engaging and communicating with program candidates and participants.

“Just as corporations became more customer-centric in the last two decades, healthcare providers need to become a lot more patient-centric,” said Damon Auer, vice president of the Healthcare Practice at Tribridge. “It is no longer acceptable to operate in a provider-focused, fee-for-volume healthcare model. The Accountable Care challenge for providers to engage patients, personalize and manage individual care plans, and effectively coordinate care outside of their physical facilities requires a change in mindset and organizational structurethat enables systems for quality care.”

Members of Tribridge’s consulting practice will be available at the HIMSS13 Annual Conference and Exhibition at the Ernest N. Morial Convention Center in New Orleans, March 3-7. Visit the Microsoft booth #1127 in the Expo Center for specific information, or to schedule a private demonstration, please contact Linda Athans at or 813-287-8887, x1212.

About Tribridge
Founded in 1998, Tribridge is a technology services firm specializing in business applications and cloud solutions, providing expertise for where you’re headed. Specializing in Microsoft Dynamics CRM and ERP, SharePoint and other essential productivity solutions, the firm's more than 400 professionals capitalize on an award-winning combination of industry expertise, technical proficiency and proven service methodology to create an exceptional customer experience and promote a solid return on IT investments. Tribridge serves over 3,500 companies representing a variety of industries throughout the U.S. For more information, visit

About Virtua
As one of New Jersey’s largest health systems, Virtua helps people be well, get well and stay well through a comprehensive range of health care services. Services are delivered through three health and wellness centers, three fitness centers, four acute care hospitals, primary and specialty physician practices with more than 240 physicians, urgent care centers, seven ambulatory surgery centers, home health services, two long-term care and rehabilitation centers, 12 paramedic units and a wide range of outpatient services. A leader in maternal and child health services, Virtua delivers almost 8,000 babies a year. Virtua also provides employment and wellness services to 1,700 businesses and corporations. An innovator in clinical and information technology such as electronic medical records, Virtua is recognized for its ground-breaking partnerships with GE Healthcare, Alere, Children's Hospital of Philadelphia (CHOP) and the Fox Chase Cancer Center. It is the official orthopedic provider for the Philadelphia Flyers. Virtua employs more than 8,400 people and has been honored as the #1 Best Place to Work in the Delaware Valley for seven consecutive years. It is the recipient of the Consumer Choice Award from the National Research Corporation. For more information, visit or

Source: Tribridge