News | April 10, 2013

University Of Colorado Health Advances Care With MEDSEEK

UCHEALTH will incorporate MEDSEEK predictive analytics and hospital website solutions

MEDSEEK, the only provider of a comprehensive patient influence platform for the healthcare industry, announces recently that they will be working closely with University of Colorado Health (UCHealth) to advance patient engagement initiatives. The organization will be implementing both the MEDSEEK Predict healthcare customer relationship management system and MEDSEEK Convert enterprise content management system.

As one of the preeminent combinations of academic medicine and community care in the country, UCHealth recognizes the need to advance patient care beyond the walls of the facility. Leveraging national, local and UCHealth patient encounter data, MEDSEEK Predict will help UCHealth identify community health patterns, predict the future medical needs of individual patients to develop and execute highly personalized marketing campaigns. By communicating one-to-one with patients through various online and offline channels, UCHealth aims to enhance patient awareness of and mitigation of their health risks and conditions. Through such patient engagement and education, UCHealth will empower patients to make lifestyle choices that can help avert chronic disease, and thus help improve population health and outcomes.

The analytics data coming from MEDSEEK Predict will be leveraged by the MEDSEEK Convert-powered website to personalize site visitors’ online experience, increasing the relevance of health content and calls to action. Working with their dedicated MEDSEEK precision marketing strategist, UCHealth will further leverage analytics data to pinpoint individuals most likely to utilize online healthcare tools in order to drive adoption and utilization of their existing patient portal.

“MEDSEEK Convert, when paired with MEDSEEK Predict, provides a true Amazon-like web experience to hospital website visitors. By engaging prospects and patients with exactly the right message at the right time, UCHealth will be better positioned to meet the unique healthcare needs of its constituents and simultaneously achieve cost and revenue goals,” states Dale Edwards, EVP at MEDSEEK. “We look forward to partnering with UCHealth as it works to continue its reputation as one of the premier academic and community systems in the country.”

UCHealth IT Project Manager, Connie Munson states, “We are looking forward to the partnership that UCHealth and MedSeek are creating.”

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About University of Colorado Health
University of Colorado Health comprises five of the leading hospitals in the Rocky Mountain region, including University of Colorado Hospital, which has been named as the top-performing academic hospital in the United States two years running by University HealthSystem Consortium. University Hospital joined with Poudre Valley Hospital and Medical Center of the Rockies, two national Baldrige Quality Award-winning hospitals, to form the system in January, 2012. In October, 2012 it brought on the two hospitals of Memorial Health System in Colorado Springs, Colorado. The burgeoning system is served by the Colorado Health Medical Group and the faculty physicians of the University of Colorado School of Medicine. It also enjoys close relationships with the region’s many unaffiliated physicians, who regularly work with the system.

Since 1996, MEDSEEK has focused exclusively on building software to help hospitals and health systems virtually influence prospects and patients before and after a physical encounter. Today, the MEDSEEK Influence platform integrates web, mobile, social, predictive analytics and relationship management solutions to help organizations drive profitable volume, improve individual and population health, increase patient satisfaction and create lasting health-related loyalty. Birmingham, AL-based MEDSEEK is proud to serve over 200 customers representing over 1,000 hospitals including many of the top hospital systems in the United States and Canada.