The Digital Healthcare Evolution: How Experimentation Can Help Build The Future Of Patient-Centered Care

By Bruno Villetelle, Chief Digital Officer, Takeda

A lot happens in 60 seconds on the internet. More than 293,000 Facebook statuses are updated, 550,000 tweets written, and 2.78 million YouTube videos watched in this small amount of time.

Digital technology has connected everything in our world and its impact on every industry is unprecedented. Every industry is digitizing, changing their business models, and transforming the way customers engage with their products and services. Uber, the biggest car service, doesn’t own any cars. Airbnb, the biggest hotel chain, doesn’t own any actual rooms. And PayPal, one of the world’s biggest individual financial institutions, isn’t even a bank.

These same seismic shifts can be seen in healthcare, where patients, clinicians, and payers are all embracing digital technologies and changing the way they make decisions and provide care. More than 1.7 billion people are expected to download health apps by 2017.

Here in Japan, one of our most critical healthcare challenges is our aging population. Japan has the highest proportion of senior citizens in the world with 27 percent of the population 65 or older. With a regulatory landscape that is changing to become a more open environment with cross-industry cooperation involving technology players, Japanese companies have begun to digitize in order to care for its elders.

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