Social Media: The Competitive Edge In Healthcare
Source: ICF International
Authors: John Letchford, CIO, Commonwealth of Massachusetts; George M. Brenckle, SVP and CIO, UMass Memorial Medical Center; Rob Brogna, Manager, Media and Public Relations, UMass Memorial Medical Center; Jean Politakis, VP, ICF
Meeting your doctor on YouTube—then receiving a video text from her when you miss an appointment. Sharing marathon milestones with friends around the world—while you run. Halting a nicotine craving with an instant “reward” of encouragement, delivered straight to your smartphone.
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