News | April 9, 2013

Presence Health To Leverage MEDSEEK Predict To Promote Wellness In Community

Predictive Analytics Critical Component of a Successful Accountable Care Organization

Presence Health is on a mission to promote collaboration between patients and physicians and to personalize the healthcare experience in order to make it more valuable to patients. To help Presence Health achieve these goals, MEDSEEK announces recently that they have signed an expansion deal to deploy MEDSEEK Predict, a customer relationship management (CRM) solution, across the Presence Health system.

Leveraging national and local data, as well as Presence Health’s patient data, MEDSEEK Predict will allow Presence Health to analyze health patterns in their community and anticipate the future needs of individual patients. Using these insights, Presence Health will be able to  personalize communications to increase patient comprehension, participation and compliance. By educating patients about potential health risks and the importance of making lifestyle choices that can help avert chronic disease, Presence Health can help  patients live healthier lives. 

Presence Health knows that consumers are faced with an overload of marketing and communications messages today and will harness the powerful segmentation and targeting capabilities of MEDSEEK Predict to ensure they are reaching the right person with the right message at the right time – increasing their likelihood to respond.

“In the eight years that I have worked with MEDSEEK, they have provided excellent service and have been able to anticipate our needs. They understand that moving forward, population health management is among our primary objectives,” states Rich Matula, Director of CRM at Presence Health. “In addition to the CRM solution, MEDSEEK has an entire suite of products that work together to make the patient experience more personal and thereby improve the value to patients. We believe it is a crucial component to successfully drive population health initiatives and succeed as an Accountable Care Organization.”

Dale Edwards, EVP, MEDSEEK states, “At MEDSEEK we are very passionate about helping hospitals and health systems provide patients the information they desire in the format they prefer. We look forward to growing our relationship with Presence Health to help them provide the best information and care to their community, improve wellness and achieve better results.”

About Presence Health
Presence Health is the largest Catholic health system based in Illinois, created in November, 2011 through the merger of Provena Health and Resurrection Health Care. With over 150 sites of care, including 12 hospitals, Presence Health has 22,000 employees, 4,000 medical professionals and a revenue base of nearly $3B. For more information, visit

Since 1996, MEDSEEK has focused exclusively on building software to help hospitals and health systems virtually influence prospects and patients before and after a physical encounter. Today, the MEDSEEK Influence platform integrates web, mobile, social, predictive analytics and relationship management solutions to help organizations drive profitable volume, improve individual and population health, increase patient satisfaction and create lasting health-related loyalty. Birmingham, AL-based MEDSEEK is proud to serve over 200 customers representing over 1,000 hospitals including many of the top hospital systems in the United States and Canada. Visit MEDSEEK to learn more about how MEDSEEK Predict can help you promote wellness and drive population health management initiatives in your community through highly personalized online and offline solutions.

Source: Presence Health