By Scott Westcott, Contributing Writer
As patients incur more out-of-pocket healthcare expenses, they are becoming more price-conscious. Medical practices such as Urology of Greater Atlanta are responding by retooling the revenue cycle to determine patient responsibility and collect payment up front.
In the not-so-distant-past, many patients carried what Cheris Craig, chief administrative officer at Urology of Greater Atlanta, jokingly calls a “magic card” for health insurance. Often, with that insurance covering the vast majority of medical costs, most providers didn’t spend too much time or money evaluating their revenue cycle or improving their billing process to account for patient responsibility.