Is Your Digital Health Strategy Thriving, Surviving Or Non-Existent?

5 Key Steps Companies Can Take to Start or Accelerate Their Digital Health Strategy

More people than ever before are using technology to monitor and track their own health or the health of a loved one. According to the global market research firm Parks Associates, the fitness tracker market is set to nearly triple, reaching $5.4 billion by 2019. These digital health devices are becoming a part of our socio-cultural fabric; mobile fitness trackers and connected clinical devices will be as common an accessory as a smartphone in the next five years.

This quick and significant growth represents enormous potential for healthcare providers as they explore new ways to extend their reach and connect to their patient populations. Care is moving beyond the four walls of the hospital and physician's office, and provider organizations are beginning to invest in the necessary infrastructure and programs to help launch data-driven initiatives.

These new, remote sources of patient health data provide valuable information to caregivers−whether it is a physician, nurse, clinician, or lab technician−that can be used in the treatment of a patient. With technology, healthcare providers are now able to monitor existing conditions, diagnose earlier and with more accuracy, and provide better preventative care.

In order to incorporate information from all of these new technology sources, providers need to establish a clear digital health strategy that incorporates telehealth services, remote patient monitoring, and analytics. All of these initiatives are critical to the future success of a healthcare organization. And, key to the success of those initiatives is patient-generated data.

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