By Amit Malhotra, Jive Software
In the healthcare industry, it often feels as if the sand is shifting under your feet. Economic, political, market and social forces fluctuate constantly, creating deep uncertainty, while the rapid pace of technological change leaves organizations struggling to catch up. Mergers and acquisitions (M&A) are common and complicated. The system’s structure (or lack thereof) contributes as well. The sheer complexity of the landscape and the number of entities involved – patients, providers, insurers, regulatory bodies, governmental layers, political factions and more – make objectives like continuity of care particularly challenging.
There’s no easy answer to streamlining American healthcare. But there is a clear imperative: without better communication and collaboration across all those entities, forward progress is impossible. The impacts of disconnected systems are numerous and serious, driving up spending, reducing income, creating tremendous inefficiency and most concerning, lowering quality of care. According to the Improving Chronic Illness Care program, “Across U.S. healthcare, fragmented systems and communication breakdowns contribute to widespread failures in care coordination that have devastating consequences for patients.”
Improving Communication Across A Complicated Ecosystem
The key is to focus on connecting clinical staff with each other. Electronic Health Records (EHRs) provide the data piece of the puzzle, but lack the capabilities needed to enable real collaboration across teams, departments and organizations. EHRs capture the clinical decisions that were made, but miss the essential context around those decisions, the conversations that brought the team there.
Effective provider collaboration requires another layer on top of that data: a digital collaboration hub. The hub can serve as a central point for every stakeholder in the care coordination process, both formally and informally, bringing together people and information in a “one stop shop.” A digital platform can help clinicians share knowledge across locations, communicate policies and procedures, convey standardized care protocols, collaborate across teams and more.
What Does This Look Like In Practice?
In my experience, organizations that implement this type of hub realize multiple benefits. For example:
- The largest healthcare system in the U.S. uses a collaboration and communication hub to connect hundreds of thousands of employees working at nearly 2,000 facilities. They report that their hub helped improve access to care for millions of patients while increasing productivity and reducing costs.
- A leading health system in the Western U.S. uses its hub to onboard and mentor a large nursing staff, significantly speeding up its onboarding processes and achieving time and cost savings due to reduced need for in-person training.
- Another national healthcare system focuses its hub on preserving and disseminating critical knowledge. The hub played a key role in preventing “brain drain” during a recent wave of retirements.
Collaboration’s Impact On Healthcare’s Most Important Initiatives
These examples showcase the powerful ways a digital collaboration hub can serve as an antidote to the fragmented, difficult-to-use tools that busy medical staff are currently forced to use. By connecting organizations and clinicians anytime, anywhere, they help health systems socialize new policies and practices, drive greater adoption of value-based payment models and more. In particular, with value-based care, it’s critical for the organization, doctors and departments to all work well together. Because they are paid a single fee that’s based on showing evidence of improvement in continuity of care, collaboration is a huge factor of success in this emerging model.
Effective collaboration and communication creates accountability by bringing the entire care team into a collaborative environment. This keeps all caregivers on the same page by making it easier for them to manage conversations associated with transitions of care. For instance, specialists consistently receive clear reasons for a referral and adequate information on tests that have already been done. A digital hub also helps scale existing care coordination resources to provide increased service to more patients – improving aggregation, analysis and communication of patient information.
Finally, this kind of virtual meeting place streamlines communication around best practices, onboarding, M&A, organizational news, strategic alignment, continuous education, the IT help desk and more. It ensures real-time, interactive engagement while allowing the organization to see the results of its communication efforts through reports and analytics.
What Are The Critical Requirements Of A Digital Hub?
To be effective in a healthcare environment, any digital collaboration hub should provide an excellent mobile experience. It must offer deep integration capabilities to connect siloed content across systems as well as organizations, as well as the ability to deploy easily and get users up and running fast. The hub should provide all the features necessary to replace outdated solutions like static intranets with something engaging and intuitive. And of course, security is crucial. Any collaboration solution should be fully compliant with the Health Insurance Portability and Accountability Act (HIPAA) and any other relevant regulations.
Can more efficient, effective communication and collaboration solve all of healthcare’s woes? Of course not. But it fosters an environment in which every member of the care team can successfully work together toward better outcomes – from avoiding delays in scheduling, billing errors or patient stress, to the life-or-death decisions that clinicians make every day. With improved communication, healthcare professionals not only benefit from having the latest data at their fingertips, but from better understanding its meaning and context. Perhaps most importantly, streamlined collaboration saves time and effort on the little things so that everyone can focus on what really matters: patient care.
About The Author
Amit Malhotra is the head of healthcare strategy at Jive Software, an Aurea company, and has deep expertise across a variety of domains, including healthcare, insurance and data protection. Prior to Jive, Malhotra cofounded startups and held leadership roles at fast-growth technology and healthcare companies such as The Advisory Board Company and Trilogy. His experience includes taking many systems through clinical integration projects, including FTC review, and helping the largest integrated healthcare systems and pharmaceutical companies use technology, data science and artificial intelligence to transform patient care. Malhotra is an alumnus of the Harvard Business School