Digital Media Connects Patients, Clinicians, And Hospitals

By Paul Flanigan, VP of Content Strategy, Saddle Ranch Digital

Of all the industries that benefit from information management, healthcare is one of the strongest candidates for a robust, multi-channel digital media network. The amount of information that passes among hospital administrators, doctors, staff, and patients is staggering. On average, a doctor spends almost one-third of a day away from patients, with most of that time dedicated to paperwork. The access to patient information spans the spectrum of administrators and doctors who can learn about procedures, to pharmacists who work with doctors in supplying the correct medication, to nurses, aides, and interns responsible for attending to patients, to the patient, the one on which all the information pertains.

A digital media network is an incredible benefit, acting as the superhighway for information because of its ability to house and share relevant information as desired. When a doctor sees a patient, she can access the pertinent information of the patient quickly, reliably, and securely. At Crouse Hospital in Syracuse, New York, dozens of doctors have been given iPads with remote access to the hospital’s data centers for faster, better, and easier sharing of information needed for patient care.

And, of all the industries that must rely on information that is accurate and available, healthcare again sits at the top. The most important thing a hospital can do, from administration to medication to entertainment, is be relevant and timely. Every patient is unique, regardless of procedure. Like patients, no two conditions are exactly the same. It can be matter of life or death that the information the hospital collects and uses is germane to the individual patient and the situation.

Two key practices in health care have developed through the use of digital media networks, and you can find out about both in this article.