Amendola Communications Wins HINAz Contract For Health IT Consumer Education And Awareness Campaign

Amendola Communications (AC), a nationally recognized, award-winning public relations and marketing firm specializing in health information technology, has won a contract from the Health Information Network of Arizona (HINAz). Under the terms of the agreement, AC will execute an aggressive statewide PR and advertising campaign to help Arizona residents be informed about eHealth and be able to make important choices about sharing their health information through HINAz.

HINAz is the state's largest not-for-profit health information organization (HIO) that enables the secure sharing of patient health information for better care. More than 30 Arizona health plans, hospital systems and providers participate in HINAz.

"We decided to partner with Amendola Communications after an extensive request-for-proposal (RFP) process," said Melissa Rutala, interim CEO of HINAz. "AC's understanding of the complex health care environment, strong media relationships and impressive client references all played a part in our decision to choose them."

Jodi Amendola, CEO and co-founder of Amendola Communications, stated, "We are delighted to play a key role in this important campaign. Our team is passionate about informing and educating the public on the many ways technology is modernizing health care, from e-prescribing to electronic health records and secure sharing of patient information."

AC develops and implements public relations, social media, branding and marketing programs for a diversified health care and health information technology client base. The firm provides extensive strategic counsel and helps clients - ranging from startups to Fortune 50 companies - achieve their business objectives.

About HINAz
The Health Information Network of Arizona is an Arizona not-for-profit entity tasked with improving the access, quality, and safety of health care in Arizona while reducing and stabilizing the cost of care. It is a collaborative effort of major health care entities-including health plans, hospitals, group practices, business leadership and local administrations in Arizona. For more information, visit www.hinaz.org.

About Amendola Communications
Amendola Communications is a full-service, national public relations, social media and marketing communications firm serving the health care, health care IT, pharmaceutical, and high tech industries. AC's award-winning PR pros combine creativity, a strategic approach and tactical excellence to implement targeted programs that contribute to clients' bottom-line success. Their deep industry knowledge and long-standing media, blogger and analyst relationships enable them to position clients as thought leaders and differentiate them from the competition.