FEATURED CONTENT

• Achieving Competitive Differentiation Through Workforce Diversity And The Role Technology Plays

  9/11/2018

  In this era of skilled shortages in healthcare, recruiting and retaining a diverse workforce is no easy task. Yet, it is one of the top priorities of results-oriented healthcare organizations today. Successful diversity programs yield impressive benefits—from greater patient satisfaction to improved outcomes and increased staff productivity. Fortunately, modern talent management technology can help overcome the hiring obstacles.

• Technological Innovations To Promote Patient Safety, Engagement

  10/13/2015

  In recent years, clinicians and hospitals have paid increasing attention to safety in the care experience and avoidance of preventable adverse events (PAEs). Of course, the practice of medicine is both an art and a science, and is thus subject to human error. But with a “product” as critical and as delicate as human health, a commitment to the prevention of error — and to adopting the necessary tools to be successful — must be a top priority. Lessons from the industry may be helpful to those of us in the healthcare community. Smart businesses, such as manufacturing operations, have an obligation to mitigate risk of error. More than nine out of ten workplace accidents are the result of human error, so companies often rely on systems processes — essentially, checklists based on best practices — to establish safety protocols. By Michael Gropper, M.D., Ph.D.

• Case Study: Health System Adds $16M In Profit With CRM Technology

  11/14/2010

  Health System Adds $16M In Profit With CRM Technology This case study highlights how Trinity Health leveraged healthcare-specific CRM software to initiate and execute patient-geared marketing campaigns that generated $16.4M in net profit for the system. By Reach3
• Top Challenges Facing Health IT Marketers Today

  5/21/2019

  Just as the healthcare landscape is experiencing a dramatic shift, so too is the HIT buyer, who is significantly impacting today’s B2B healthcare sales and marketing teams. And while the enterprise customer’s goal is to make healthcare better, faster, cheaper and more accessible, the modern MedTech marketing team is also being asked to generate corporate results at a higher velocity and with greater efficiency. Simply put, chief marketing officers (CMOs) at HIT companies are facing both internal and external demands like never before.

• The Digitization Of Healthcare Is A One-Way Street

  8/3/2017

  Healthcare is about a lot of things. One of those things is information; everything from a patient’s medical history to their current medications, known allergies to insurance, and much more. By Cristian Pascual, co-founder and CEO, Mediktor

• Improving The Dissemination Of Healthcare Updates To Doctors

  6/7/2018

  Billions of dollars are invested each year in healthcare research. The American National Institutes of Health (NIH) alone invests over $37 billion dollars each year in funding various programs to improve healthcare in the country.