FEATURED CONTENT

• 4 Ways Healthcare Organizations Can Combat Payment Fraud

  11/20/2018

  The impact of payment fraud on healthcare organizations now totals $28 billion annually, making the need to shore up your organization’s defense critical. There are four action steps healthcare finance leaders can take to combat payment fraud.

• How Do Healthcare Organizations Mitigate Security Risks As They Move More To The Cloud?

  6/30/2017

  Given the high value of healthcare data — Social Security numbers, treatment records, credit information, and more sensitive personal information — the cost of a breach to a hospital or health system can be devastating. By Rich Campagna, SVP Product, Bitglass

• More Ps Please — Rethinking The Marketing Mix For Healthcare

  7/15/2016

  Even if you are not in marketing, you’ve likely heard of Marketing’s Four Ps — product, price, promotion, and place. These have been the Holy Grail for marketers since Philip Kotler popularized the concept over 50 years ago. By Michelle Snyder, Chief Marketing Officer, Welltok

• Data's Credibility Problem: It's About The Quality, Not The Data

  6/24/2016

  In the first part of this article, we discussed the ways in which health insurers should begin to position themselves for the transformation to a data world where the quality of the data — and thus its believability — holds primacy above anything else.

• Failings Of A Patient Portal

  8/12/2015

  Many practices have integrated patient portals into their practices over the past few years, and many others plan on doing the same in the future. I love the idea of a patient portal and have had one for over a year. The ability of a patient to send messages across a secure line is essential, especially for those who wish to remain HIPAA compliant. For patients, the portal is a great tool because they can schedule appointments and request refills without having to call in. In my practice, anyone who calls speaks to a live person but in some practices, navigating their phone trees can be a daunting task. It seems intuitive that all doctors and patients would want to utilize a patient portal. By Linda M. Girgis, MD, FAAFP

• The Healthcare Digital Backbone

  5/12/2015

  The healthcare industry is undergoing significant transformation with wellness and personal devices exponentially increasing the reach of what was termed as healthcare access in traditional terms. On the other hand, cost and regulatory compliance pressures are pushing for improved efficiency. While it is a paradigm shift from a consumer perspective, it does impose significant changes on the IT side as well. The B2C shift as well as evolving reimbursement models will result in innumerable changes in interactions. It is no more a provider administered IT interaction, but device and app based self-service. By Ashok Balasubramanian, Head, Services Transformation Group, Syntel