Patient Relationship Management: The Patient Engagement Challenge

The healthcare industry has entered into a period of massive disruption, with a combination of new technologies, new regulatory requirements, and new market dynamics affecting the way providers interact with patients.

Doctors are serving an increasing number of patients but have a finite amount of time. At the same time, Medicaid and other payers are shifting to a value-based reimbursement model that focuses on patient outcomes, and the Affordable Care Act (ACA) has created an influx of newly insured patients. As a result, providers have been tasked with treating more patients at a lower cost with better outcomes.

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