News | February 29, 2012

BrightWhistle, MEDSEEK Enter Collaboration Agreement To Use The Power Of Social Media To Promote Patient Engagement

Agreement Mutually Expands Demographic Targeting Intelligence, Helps Hospitals Find and Engage ePatients, Promote Physicians through Search, Social Networking

MEDSEEK, the provider of the healthcare industry's only enterprise strategic patient engagement and management solutions, recently announced it has entered a collaboration and joint marketing agreement with BrightWhistle, the Atlanta, Ga.-based company that specializes in digital patient acquisition solutions for the healthcare industry.

The agreement signals the first phase of collaboration between MEDSEEK and BrightWhistle to offer a complete search and social media precision marketing solution. The software will enable hospitals and providers to manage search results, patient reviews and social media conversations to engage patients, manage population health and raise revenues through targeted marketing to interested patients and prospects.

"We are incredibly proud of our partnership with MEDSEEK," said Greg Foster, CEO of BrightWhistle. "This relationship makes it possible for healthcare providers to greatly enhance their patient acquisition initiatives and expand their use of MEDSEEK's strategic patient engagement software by incorporating BrightWhistle's solutions for search/social media targeting and physician image enhancement."

BrightWhistle's solution uses Facebook, over 100 local directory platforms and patient review-driven search to convert inactive prospects into new patients and then leverages the patient experience to generate reviews that enhance the healthcare provider's image in search and social media. These solutions work together to reach more prospective patients who rely on social media conversations and peer reviews to transform interest into action. The same solution powers targeted campaigns in search and social media optimized to acquire specific patients and procedures.

"It's a very exciting collaboration between our two companies," said Dale Edwards, GM/SVP of MEDSEEK's advanced analytics division. "BrightWhistle's search and social targeting solutions align very well with MEDSEEK's advanced analytics and predictive modeling. The synergy of integrating those capabilities will greatly enhance our hospitals' ability to selectively reach prospects, engage them online, and convert them, and their family and friends, into loyal and happy patients."

"BrightWhistle is currently the only company with official access to the Facebook Ads API focused exclusively on patient acquisition," added Foster. "The integration of MEDSEEK's predictive analytics technology and access to national and local demographic and socio-economic data, and BrightWhistle's search and social targeting expertise, mutually expands the demographic targeting intelligence of our solutions."

To learn how MEDSEEK and BrightWhistle can help your hospital to attract, convert and engage patients and drive revenues by building patient trust and loyalty, visit us at HIMSS 2012 in Las Vegas, exhibit # 1345 or call 1.888.MEDSEEK for more information.

About BrightWhistle
Established in 2010, BrightWhistle delivers a complete Digital Patient Acquisition solution to hospitals, clinical networks and independent physician practices. The Company's proprietary solution applies advanced technology designed to enhance a provider's online profile while targeting high value patients and procedures through search and social media. The company also provides its platform to select marketing agencies with specialization in healthcare. BrightWhistle is one of a small, select group of companies with official access to the Facebook Ads API and the only company in that group exclusively focused on providing solutions to healthcare providers. The company was named one of the Top 40 Innovative Companies in Georgia for 2011 and 2012 by the Technology Association of Georgia. BrightWhistle is based in Atlanta, Ga. For more information, visit www.brightwhistle.com

About MEDSEEK
Since 1996, MEDSEEK has focused exclusively on creating a 360-degree optimal eHealth experience for patients, clinicians and administrative staff by removing traditional integration and communication barriers, workflow roadblocks and redundant processes. Used by more than 1000 hospitals and health systems, MEDSEEK's strategic patient and engagement and management solution and predictive analytics technology enable hospitals to execute enterprise-wide objectives by improving quality of care, uncovering new sources of revenue, informing capital expenditure decisions and generating meaningful loyalty among physicians and patients with a low-risk, high-return investment that leverages existing IT investments and infrastructure. For more information, visit www.medseek.com.

SOURCE: MEDSEEK

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