Adventist Health Providing Robust Web Experience Across 16 Sites With MEDSEEK

MEDSEEK Convert Delivers Unified Website for Health System, Consumers and Patients

One of Healthcare’s Most Wired, Adventist Health, has further expanded its technology offerings to provide consumers and patients a dynamic experience online using MEDSEEK, the provider of strategic patient influence solutions.

With 15 diverse sub-sites under one corporate umbrella, Adventist Health recognized the necessity of presenting a unified health system online. “We wanted to make it as easy as possible on the patient to find important information and identify with us as a health system, regardless of which facility’s website they were on,” stated Rita Waterman, AVP, Corporate Marketing and Communication, Adventist Health. To accomplish these goals, the Adventist Health team knew they needed all of their sites on one platform with a common Information Architecture (IA).

“We needed a partner that was both a leader in implementing platform websites as well as an expert in consumer engagement for healthcare,” stated Heather Preston Wheeler, Web Center Lead, Adventist Health. “We chose MEDSEEK because they are known for both and have a successful track record of working with large health systems.” Adventist Health is using MEDSEEK Convert to blend intuitive content management tools with advanced healthcare-specific applications.

Adventist Health implemented a governance structure that included subject matter experts and executives from across the health system to ensure the project’s success throughout the 16 sites. “Having a governance structure in place made a huge difference in our ability to prioritize the tools needed, move tasks forward, stay focused on our common goal and work together effectively across the board, ” stated Ms. Wheeler.

“Offering a robust web experience where our patients and families can easily communicate and connect with us online is now a reality,” stated Jenni Glass, Communication Coordinator, Adventist Health. “The user-friendly site helps our communities become more knowledgeable about their health, and the physicians and services that will best meet their needs.”

Goals for the future of AdventistHealth.org include expanding their Search Engine Optimization (SEO) capabilities using the MEDSEEK Convert tools, incorporating additional details about their ambulatory sites and physicians services, further integrating health content and physician directories across all sites, using Google analytics to enhance content, sharing best practices across sites, and more. “We are excited about the unified brand and responsive design that our initial site offers, but we also realize the online journey never ends,” stated Ms. Wheeler, Adventist Health. “We have a trusted partner in MEDSEEK and will work to continually evolve and enhance the site to best serve our patients.”

“We look forward to continually supporting Adventist Health’s mission to provide a superb online experience for their patients,” stated Dale Edwards, EVP, Account Management, MEDSEEK.

About Adventist Health
Adventist Health is a faith-based, not-for-profit integrated health care delivery system serving communities in California, Hawaii, Oregon and Washington with a workforce of 28,600 including more than 20,500 employees; 4,500 medical staff physicians; and 3,600 volunteers. Founded on Seventh-day Adventist health values, Adventist Health provides compassionate care in 19 hospitals, more than 220 clinics (hospital-based, rural health and physician clinics), 14 home care agencies, seven hospice agencies and four joint-venture retirement centers. For more information, visit AdventistHealth.org.

About MEDSEEK
Since 1996, MEDSEEK has focused exclusively on building software to help hospitals and health systems virtually influence prospects and patients before and after a physical encounter. Today, the MEDSEEK Influence platform integrates web, mobile, social, predictive analytics and relationship management solutions to help organizations drive profitable volume, improve individual and population health, increase patient satisfaction and create lasting health-related loyalty. Birmingham, AL-based MEDSEEK is proud to serve over 200 customers representing over 1,000 hospitals including many of the top hospital systems in the United States and Canada.