Today the question no longer is "Should I deploy
mobility in my salesforce?" but "How can I get
the most out of salesforce mobility investments?"
As outlined above, simply placing mobile devices
in the hands of your salesforce provides some
improvement in the sales function, but it is only
through ‘true mobility' that the full value of mobility
investments can be realized. With true mobility the
enterprise will enjoy major incremental efficiency
gains for the sales force that will spread into the
enterprise to also improve operational efficiency.
True mobility solutions allow the salesforce to
remain fully integrated into the business, with
real-time access to the tools and data back at the
office — even though they are out on the road.
With easy access to critical personal productivity
and business applications, such as email and
presentation tools; inventory, pricing and order
databases; and full deskphone functionality —
all on a single integrated voice and data device
— sales representatives always have the tools to
get the job done now, and management has a
real-time window into the sales pipeline to better
manage the business. The power of a laptop
computer, mobile phone, deskphone, bar code
scanner and pager are combined into one
enterprise-class handheld device that is easy to
manage, easy to secure and easy to integrate into
the existing corporate voice and data infrastructure.
The result is a shift in focus from portability to true
mobility. Instead of stand-alone ‘disconnected'
voice and computing capabilities on different
devices, workers outside the four walls now remain
completely integrated into the enterprise, with
single device simplicity and a seamless connection
to your voice and data systems anywhere, anytime.
True mobility allows enterprises to reap greater
benefits and value from mobile solutions. The
real-time connection to your business systems
improves salesforce productivity, sales management
and overall efficiency wherever your operations
touch the sales function — from inventory
management and accounts receivable to the
warehouse and production line.