Guest Column | November 22, 2013

Engage Your Patients And Members Where They Are…Not Where You Wish They Were

Steve Wilkins, Founder, Adopt One! Challenge

By Steve Wilkins, Founder, Adopt One! Challenge

Not long ago, Lloyd Dean, president and CEO of the San Francisco-based health care-system Dignity Health announced the Dignity Health and Box Patient Education App Challenge. In the course of the announcement, Dean is quoted as saying:

“We recognize the immense potential that (health information) technology has to enhance our patients’ care and overall experience.”

Dean’s use of the term “immense potential” with respect to patient-facing technologies like health apps and patient portals got me thinking.  Immense potential compared to what? Dean’s use of the term “immense potential” got me thinking. Immense potential compared to what?

With all the hype in the health press about the patient engagement potential of patient-facing health information technologies, one could be forgiven for thinking that HIT is the best if not only path to patient engagement.

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